7 Marketing Psychology Theories That Actually Work
If you are familiar with the team here at Bite Marketing, you will know that our business philosophy is all about authentic, emotional connections. We apply psychological theories to the strategies and tactics of all of our clients but we do it in a genuine and honest way- meaning, we do not use our psychology knowledge to 'trick' customers into buying services and products they do not need.
We would like to encourage you to do the same.
Understanding consumer psychology and crafting strategies that resonate with their emotions and behaviours, allows you to connect with your target audience on a deeper level. And, that is how you attract the right customers for your brand and keep them for longer. Essentially that's the purpose of marketing!
Here are seven marketing psychology theories that have proven to be effective when leveraged by entrepreneurs looking to boost their marketing efforts.