F*ck Off, Cold Email
I have just received the 83rd cold email of the day. Sneaking its way in between promises to deliver me 10 new clients a month, this one wishes to sell me the alluring concept of cold email campaigns. (Side note- I would be highly ashamed of myself if, as a marketing agency owner, I hadn't actually been able to work out how to attract clients yet. Note the use of the word 'attract' here- we'll come back to it later.)
Now, where was I? That's right... a cold email, selling me cold emails.
It was the final straw and it's time to vent.
If you're time poor, here's the summary.
Cold emails are...
- Unethical and often illegal
- Lazy and unintelligent marketing
- Brand damaging
- Ineffective and irritating
- Basically just rude